‘Zero’ box office collection: Shah Rukh Khan’s recent release under-performs at box office

22 December 2018     Comments  


Shah Rukh Khan’s recent release under-performs at box office


Shah Rukh Khan's highly-anticipated Zero has finally hit the screens, but it has fallen short of its king-sized expectations. The film has earned only Rs 20.14 crore on its first day. Compared to the other two Khans, whose films ‘Race 3’ and ‘Thugs of Hindostan’ around Rs 30 crore and Rs 50 crore on the first day, this is quite a low collection.
This romantic drama, also starring Anushka Sharma and Katrina Kaif in the lead roles is getting mixed response from audience. Given the film’s extensive release, its performance is rather underwhelming.

Film critic and trade analyst Taran Adarsh shared the business figures of Zero on Twitter on Saturday. Mr Adarsh wrote, “#Zero has underperformed on Day 1, despite extensive release [4380 screens] + #Christmas vacations... Sat and Sun biz extremely crucial... Fri ₹ 20.14 cr. India biz.”

Keeping in view the huge pre-release buzz, movie trade analyst had expected ‘Zero’ to collect at least Rs 30 crore on its Day 1. However, the film suffered massively owing to the negative word of mouth that spread like wildfire by the time evening shows began. The morning shows were not great either and managed to register average occupancy of 50 per cent.



Tags : Zerofilm, ShahRukhKhan,Zeroboxoffice,

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